Campaign India Team
Sep 03, 2015

HCL Technologies is Man Utd's digital transformation partner

The duo will launch a UnitedXperience Lab at Old Trafford

HCL Technologies is Man Utd's digital transformation partner
HCL Technologies has tied up with Manchester United to become the football club's official digital transformation partner. The announcement was made on 2 September 2015. 
 
HCL will work with Manchester United to offer the team’s global followers a unified digital experience by creating an enterprise digital ecosystem platform. 
 
Apurva Chamaria, head - global brand and digital marketing, HCL Technologies, said, "Besides drawing on Manchester United’s already significant experience interacting with its followers, we’ll tap into the work being done in our global network of seven co-innovation labs – which will soon expand with a new UnitedXperience Lab that we are setting up at Old Trafford. A crucial aspect of this co-innovation initiative: We believe that it will serve as a proof-of-concept testing ground for the development and delivery of digital solutions that can create a unified customer experience at other companies in a variety of industries."
 
View this video for more on the partnership:
 
Source:
Campaign India

Related Articles

Just Published

Premium
CIDCA 2017: Shortlists announced
Premium
8 hours ago

CIDCA 2017: Shortlists announced

Of the all-time-record of 670 entries this year, 188 make it to the shortlist

Premium
Volini salutes those who are there for their parents with a #PatOnTheBack
Premium
21 hours ago

Volini salutes those who are there for their ...

Watch the ad film conceptualised by Lowe Lintas here

Premium
Havas acquires health agency Sorento
Premium
21 hours ago

Havas acquires health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento

Premium
Unmetric Engagement Meter: Facebook top 20 (11-20 May)
Premium
1 day ago

Unmetric Engagement Meter: Facebook top 20 (11-20 May)

Posts from Big Bazaar, Hyundai, Micromax, Goodknight, Ola, Nissan and more...