Campaign India Team
Sep 03, 2015

HCL Technologies is Man Utd's digital transformation partner

The duo will launch a UnitedXperience Lab at Old Trafford

HCL Technologies is Man Utd's digital transformation partner
HCL Technologies has tied up with Manchester United to become the football club's official digital transformation partner. The announcement was made on 2 September 2015. 
 
HCL will work with Manchester United to offer the team’s global followers a unified digital experience by creating an enterprise digital ecosystem platform. 
 
Apurva Chamaria, head - global brand and digital marketing, HCL Technologies, said, "Besides drawing on Manchester United’s already significant experience interacting with its followers, we’ll tap into the work being done in our global network of seven co-innovation labs – which will soon expand with a new UnitedXperience Lab that we are setting up at Old Trafford. A crucial aspect of this co-innovation initiative: We believe that it will serve as a proof-of-concept testing ground for the development and delivery of digital solutions that can create a unified customer experience at other companies in a variety of industries."
 
View this video for more on the partnership:
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
'With ideas coming from media, their effectiveness is also tracked': Anita Nayyar
Premium
1 hour ago

'With ideas coming from media, their effectiveness ...

Beginning today, media veterans share their views on the re-integration of media into the creative agency

Premium
Tangrams issues 2018 call for entries
Premium
1 hour ago

Tangrams issues 2018 call for entries

The entry deadline is in April and the awards will be presented at Spikes Asia 2018.

Premium
Virendra Saini elevated as executive director and head at Triton Mumbai
Premium
The One Show 2018: Senthil Kumar, Sonal Dabral on jury
Premium
2 hours ago

The One Show 2018: Senthil Kumar, Sonal Dabral on jury

Judging to take place in March 2018