Campaign India Team
Feb 12, 2018

Gunn 100: Four Indian campaigns in the top 100

Indian agencies McCann Mumbai, Taproot Dentsu, BBDO Mumbai feature in the Gunn 100, a global index of creative excellence

Gunn 100: Four Indian campaigns in the top 100
Four Indian campaigns found a place in the Gunn 100, a global index of creative excellence.
 
The Gunn 100 is an annual ranking of the world's most creative advertising and marketing campaigns, as well as the companies behind them. It is produced by Gunn Report, now part of WARC.
 
The rankings are compiled by analysing the results of more than 40 of the world’s most important international, regional and national creative awards shows in 2017.
 
Ranking Campaign Brand/Client Agency Sector Points
32 The Immunity Charm Ministry of Public Health, Afghanistan McCann Mumbai Non-profit, public sector and education 166.84
*43 School For Justice Free A Girl Movement J. Walter Thompson Amsterdam Non-profit, public sector and education 141.2
69 Adidas Odds Adidas Taproot Dentsu Mumbai Clothing & Accessories 113.69
92 Dads #ShareTheLoad Ariel Matic BBDO Mumbai Household & Domestic 87.5
 
* The "School for Justice" campaign was executed for an Indian cause by the Amsterdam office of JWT
 
The Gunn 100 is the re-launched version of the Gunn Report as part of the integration of Gunn Report into WARC.
 
The most significant change is the introduction of Gunn 100. The Gunn Report rankings, identifying the most creative ads, agencies and brands based on their performance in creative awards shows around the world, are in alignment with the WARC 100 – WARC’s annual rankings of campaigns and companies based on their performance in effectiveness and strategy awards. 
 
Gunn 100 consists of a ranking of the 100 best creative ideas in the world, regardless of their communication discipline. This replaces the previous channel-specific rankings of film, print & out of home, digital and ‘all gunns blazing’, to reflect the rise of cross-channel campaign ideas and their success in awards shows.
 
Source:
Campaign India

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