Campaign India Team
Jun 13, 2016

Cannes Contenders: J. Walter Thompson

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders: J. Walter Thompson
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before? Too little. It's up to us to help them get acquainted with the good work prior.     While we do that through the year, this Riviera season we have decided to go the extra mile to celebrate the contenders.    
 
We present here entries from Indian / South Asian agencies that their creators believe will be in contention for Lions at the 2016 International Festival of Creativity, Cannes.  
 
Here are J.Walter Thompson's contenders.  

Blood Banking




Blood banks rely on donations. And those donations were never enough to meet demand. The Indian Red Cross Society’s agency decided to change the game. They asked people to ‘save’ blood instead, with ‘Savings Accounts’ for blood. A Blood Banking App also allows account holders to track all aspects of their accounts. They could transfer deposits to their loved ones, withdraw when needed, and so on. In the first month, 152,000 accounts were opened. If a million account holders make their three deposits a year, India will have wiped out its blood deficit. That’s the target.

Pepsi

 

 
 


This web series with the ‘mafioso’ had us floored at launch with its wacky humour and brilliant production.

See The Radio

Hellen Keller’s Institute for the Deaf wanted to make 27 September, World Day for the Deaf, memorable for its students. The idea was ‘The world’s first live radio show for the hearing impaired’, with the help of interpreters.  

Rin Career Ready Academy

For the detergent brand Rin, the agency conceived this mobile-based English learning academy to help women get career-ready. After pilots in two States, the intent is to take the initiative national. This campaign has enough legs to carry on for many years, thanks to the need it serves. The brand fit is perfect: keep shining. 

LinkedIn Robbers

Reaching HNIs was the challenge and fake profiles of ‘robbers’ on LinkedIn was the chosen route. These ‘robbers’ then visited the senior executives’ profiles, drawing them to their own profiles thanks to the ‘Who’s viewed your profile’ feature. Before they got caught by the professional network, the robbers managed to deliver Godrej Security Solutions’ message, and win the brand some applause from its TG.

Godrej Securities – The Uncle

Witty use of radio. A robber who has broken in pretends to be an innocent uncle of the resident.

Fountain of Sight

This installation was made using walking sticks of people who have secured eye donation, because there are still many waiting in darkness.

Apollo Tyres

 
  
 
Fill Empty Vessels
 
 
Godrej CCTV
 
 
  
 
Wondering what Campaign India's picks are? Watch this space. Send in your contenders to raahil@haymarket.co.in and gokul@haymarket.co.in.   

Also read:

 
 
 
 
 

Cannes Contenders 2016: BBH India 

 

 

Source:
Campaign India

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