Campaign India Team
Jun 08, 2017

Cannes Contenders 2017: FCB Interface

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2017: FCB Interface
As we near the Cannes Lions International Festival of Creativity, Campaign India continues with its 'Cannes Contender' series.
 
The premise is:
 
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.  
 
Here's FCB Interface's entry.
 
KamaSutra Super Thin condoms- Speed of Ejaculation
 
 
The brief was to launch KamaSutra Super Thin condoms. In India, the pull-out method is the most preferred contraceptive among couples. Because a lot of Indians are allergic to the 'latex' feel. However, this is a highly unreliable method of contraception! By dramatising the unreliability of the pull out method Kamasutra offers a solution ++ SuperThin condoms that protect, without the latex feel!
 
 
 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Dish TV writes to BCCI to prevent Star getting a cricket monopoly
Premium
50 minutes ago

Dish TV writes to BCCI to prevent Star getting a ...

The DTH player believes if Star's bid is successful it would be 'anti-competitive' and 'anti-consumer'

Premium
Famous Innovations bags five accounts in August
Premium
4 hours ago

Famous Innovations bags five accounts in August

Tasked to handle creative for State Bank of India, United Phosphorus, Zoiro Men's Innerwear, Kingdom Plywood and Haier Washing Machines

Premium
Big FM assigns creative mandate to Publicis
Premium
5 hours ago

Big FM assigns creative mandate to Publicis

There was no multi-agency pitch involved

Premium
Go Air cruises with FoxyMoron
Premium
5 hours ago

Go Air cruises with FoxyMoron

Agency bagged the account following a multi-agency pitch