Yummiez, a ready-to-cook vegetarian and non vegetarian snack brand from Godrej Tyson stable, has launched a new set of ‘Y party’ commercials aimed at positioning itself as a ‘Party Maker’. Created by Water, the brand strategy and design consultancy arm Mudra India, the campaign consists of four television commercials. The films depict a slice of life where Godrej Yummiez can make it possible for friends to transform everyday ordinary occasions into a party.
The films are set in a house where a party is going on. When the voiceover asks them the reason for this party, everyday ordinary occassions are cited as the reasons. Each film ends with a voiceover- 'Koi party ke reason kyon maange, maange toh sirf Godrej Yummiez’
On the thought behind the new campaign, Sushil Sawant, associate vice president – India operations, Godrej Tyson, said, “With gruelling work and travel schedules, most of us today find little or no time for friends and family. With this insight, the brand aims to become the reason for great bonding moments through home parties.”
“’Nesting’ against ‘Coasting’; spontaneous get-together (such as enjoying a thrilling game of cricket on television with neighbours); hosting a kids’ party; reliving the cherished memories with old mates and other such quality time at home with food as a creator of great social and family bonding moments is a trend on the rise. This role of food serves as the cultural context for the TVC,” added Ashish Mishra, chief strategist and head, Water.
Client: Godrej Tyson Foods Limited
Chief Strategist and Head: Ashish Mishra
Creative Head: Utpal Barve
Account management: Ameya Kapnadak
Films department: Tapan Sharma
Director: Sunil Kochuthara
Production house: Whodunit