Winkies' Christmas tale is an ode to small businesses illustrating pandemic toils and revival

Winkies has rolled out a campaign to highlight the challenges small businesses have faced due to the pandemic lockdowns.  

 

Conceptualised by Enormous, the film illustrates a musical tale of a salon owner and how he lost his customers due to the Covid pandemic. Through a musical tale, the film showcases a boy who brings in a group of Santas who needed to get their beards all spruced up for Christmas showcasing how communities lent a helping hand to get small businesses back in action. 

 

Rahul Deb Saha, brand manager, Switzindia said, "We wanted to make a Christmas film to honour all of the people that cheered us up during the pandemic, and Enormous came up with the appropriate animation film for us. The movie demonstrates how Covid-19 affected small business owners, but that as things began to normalise, they were able to celebrate the holiday season. It's part of a wider idea known as Boro Din, Boro Monn, which is about sharing joy and happiness throughout the holidays and is also the brand's soul."

 

Ashish Khazanchi, managing partner, Enormous, said, "Since the outbreak of Covid-19, the way we celebrate holidays has drastically changed, and small businesses have been among the hardest hit by the pandemic. We thought of dedicating a Christmas film for Winkies to the people whose lives were impacted by the epidemic and to all those who helped them get through it when we were producing it. We are ecstatic to be able to conceptualise this film, and we hope to provide joy and happiness with this holiday season, as well as hope and optimism for 2022."

 

Shubhojit Sengupta, executive creative director and Ricardo Vaz, creative director, Enormous, said, "The pandemic threw everything it had at us this year. Community is what got us through it- help and support coming from unexpected places. This film reflects on those struggles and celebrates the humanity that helped us through it."