Wildcraft has released a film for its SuperMask W95.
Conceptualised by Ogilvy, the film titled ‘Hain Taiyaar Hum’ (we are ready) looks to equip India to step out with confidence once the lockdowns are over.
Gaurav Dublish, co-founder, Wildcraft India, said, “We genuinely believe that each one of us has it in us to use these trying times as an opportunity to take a fresh guard and resurrect ourselves with a renewed zeal for life. The ‘Hain Taiyaar Hum’ campaign is our clarion call to our nation to step-out with confidence as we help them equip themselves to follow their passion. As part of our commitment to enable people rekindle the explorer within, Wildcraft – an Indian-born head to toe outfitter, that pursues Make in India truly in spirit, is equipping Atma-Nirbhar Bharat to set the tone for the world.”
Piyush Pandey, chief creative officer, worldwide and executive chairman, Ogilvy India, said, “Masks are a physical necessity. But human beings also have an emotional necessity to step out and explore the world. The product - Wildcraft Supermask - fulfils the first physical necessity by providing a very safe mask. The communication takes on the task of the emotional need to explore and to actualise. I am very happy with the communication package that Ogilvy Bangalore has put together."
The film will be released in seven languages - Hindi, Marathi, Bengali, Kannada, Tamil, Telugu and Malayalam and run across Television, OTT, video sharing platforms, social media and music streaming platforms.