Campaign India Team
May 29, 2020

Wildcraft looks to equip India before stepping out

Watch the film conceptualised by Ogilvy here

Wildcraft has released a film for its SuperMask W95.
 
Conceptualised by Ogilvy, the film titled ‘Hain Taiyaar Hum’ (we are ready) looks to equip India to step out with confidence once the lockdowns are over.
 
Gaurav Dublish, co-founder, Wildcraft India, said, “We genuinely believe that each one of us has it in us to use these trying times as an opportunity to take a fresh guard and resurrect ourselves with a renewed zeal for life. The ‘Hain Taiyaar Hum’ campaign is our clarion call to our nation to step-out with confidence as we help them equip themselves to follow their passion. As part of our commitment to enable people rekindle the explorer within, Wildcraft – an Indian-born head to toe outfitter, that pursues Make in India truly in spirit, is equipping Atma-Nirbhar Bharat to set the tone for the world.” 
 
Piyush Pandey, chief creative officer, worldwide and executive chairman, Ogilvy India, said, “Masks are a physical necessity. But human beings also have an emotional necessity to step out and explore the world. The product - Wildcraft Supermask - fulfils the first physical necessity by providing a very safe mask. The communication takes on the task of the emotional need to explore and to actualise. I am very happy with the communication package that Ogilvy Bangalore has put together."
 
The film will be released in seven languages - Hindi, Marathi, Bengali, Kannada, Tamil, Telugu and Malayalam and run across Television, OTT, video sharing platforms, social media and music streaming platforms.
 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

20 hours ago

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

22 hours ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

1 day ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.