Campaign India Team
Jan 14, 2015

Wildcraft wants you to 'come alive' by experiencing the outdoor

Watch the ad films conceptualised by Famous Innovations here

wide player in 16:9 format. Used on article page for Campaign.
Outdoor and adventure gear company, Wildcraft, has rolled out a campaign that urges one to 'come alive' by experiencing the outdoor. 
The campaign consists of four TVCs that have been conceptualised by Famous Innovations.



The TVCs show three friends across different travel situations across mountains, walking through clouds, through a forest and camping at a forest. 
All the films end with a super that reads, 'Come Alive'. 
Raj Kamble, founder and CCO, Famous Innovations, said, "The outdoor and adventure category is very small but emerging in India. Hence, our campaign is a first in a journey to shape the contours of the category. The campaign was designed to inspire people into the outdoors, with products being the enablers. The brand's call 'Come Alive' invites both outdoor enthusiasts and amateurs to explore the great Indian outdoors." 
Film credits:
Client: Wildcraft
Client team: Simeran Bhasin, Surabhi Talwar
Agency: Famous Innovations
Creative team: Raj Kamble, Hayden Scott, Kushal Birari, Shruthi Subramaniam
Account management: Anish Gutka
Account planning: Akash Sahu 
Agency producer: Khushnaaz Jamshedji
Production house: Cosmic Panda
Director: Sachin Kotre
Executive producer: Sam Talwalkar, Vinay Narkar
Director of photography: Tapan Basu
Producer: Ankur Saraiya
Music director: Mathieu Josso [Bhavishyavani Future Sounds]
Editor: Akshay Mehta
Campaign India

Related Articles

Just Published

9 hours ago

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

12 hours ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

14 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

15 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.