Outdoor and adventure gear company, Wildcraft, has rolled out a campaign that urges one to 'come alive' by experiencing the outdoor.
The campaign consists of four TVCs that have been conceptualised by Famous Innovations.
The TVCs show three friends across different travel situations across mountains, walking through clouds, through a forest and camping at a forest.
All the films end with a super that reads, 'Come Alive'.
Raj Kamble, founder and CCO, Famous Innovations, said, "The outdoor and adventure category is very small but emerging in India. Hence, our campaign is a first in a journey to shape the contours of the category. The campaign was designed to inspire people into the outdoors, with products being the enablers. The brand's call 'Come Alive' invites both outdoor enthusiasts and amateurs to explore the great Indian outdoors."