Campaign India Team
Jan 14, 2015

Wildcraft wants you to 'come alive' by experiencing the outdoor

Watch the ad films conceptualised by Famous Innovations here

wide player in 16:9 format. Used on article page for Campaign.
Outdoor and adventure gear company, Wildcraft, has rolled out a campaign that urges one to 'come alive' by experiencing the outdoor. 
 
The campaign consists of four TVCs that have been conceptualised by Famous Innovations.
 
 

 
 

 

The TVCs show three friends across different travel situations across mountains, walking through clouds, through a forest and camping at a forest. 
 
All the films end with a super that reads, 'Come Alive'. 
 
Raj Kamble, founder and CCO, Famous Innovations, said, "The outdoor and adventure category is very small but emerging in India. Hence, our campaign is a first in a journey to shape the contours of the category. The campaign was designed to inspire people into the outdoors, with products being the enablers. The brand's call 'Come Alive' invites both outdoor enthusiasts and amateurs to explore the great Indian outdoors." 
 
Film credits:
 
Client: Wildcraft
Client team: Simeran Bhasin, Surabhi Talwar
Agency: Famous Innovations
Creative team: Raj Kamble, Hayden Scott, Kushal Birari, Shruthi Subramaniam
Account management: Anish Gutka
Account planning: Akash Sahu 
Agency producer: Khushnaaz Jamshedji
Production house: Cosmic Panda
Director: Sachin Kotre
Executive producer: Sam Talwalkar, Vinay Narkar
Director of photography: Tapan Basu
Producer: Ankur Saraiya
Music director: Mathieu Josso [Bhavishyavani Future Sounds]
Editor: Akshay Mehta
Source:
Campaign India

Related Articles

Just Published

Premium
D&AD Awards: 19 shortlists in the 2019 edition for India
Premium
7 hours ago

D&AD Awards: 19 shortlists in the 2019 edition for ...

The winners will be announced on May 23

Premium
Thinking vertical: An Indian documentary wins at Cannes
Premium
12 hours ago

Thinking vertical: An Indian documentary wins at Cannes

An Indian documentary has won an award at Cannes Nespresso Talents 2019. The contest is limited to films shot in a vertical format.

Premium
Talkwalker’s Battle of the Brands: Airbnb vs Booking.com
Premium
3 days ago

Talkwalker’s Battle of the Brands: Airbnb vs ...

A weekly section on brand chatter in the social space

Premium
I-Com Global Summit 2019: 'Using GPS for growth
Premium
3 days ago

I-Com Global Summit 2019: 'Using GPS for growth

Blanca Perez-Sauquillo from Turespaña (Tourism Spain), Gayle Fuguitt, FourSquare and Alvaro del Castillo, TapTap Digital discuss campaigns around location based marketing