Westside has launched a new campaign called ‘Endless Possibilities’ to showcase its product range across various categories.
The TVC shot in the locale of Prague shows Giselli Monteiro in various avatars hence exhibiting Westside’s apparels across different categories. From an everyday girl dressed in blue, she morphs into a quintessential girl-about- town, a bohemian maiden, a chic style lady roaming around the town, a woman in an uber hot diva look and finally a casually stylish girl-next-door. All these avatars come together at one place which happens to be Monteiro’s wardrobe where you spot her looking at all these dresses, trying to figure out which one she should wear for the day.
On the thought behind the campaign and its execution, Sukesh Nayak, group creative director, Ogilvy, said, “When each look is created to tell a story then imagine the endless possibilities of stories with all the different looks a Westside store has to offer.”
Agency : Ogilvy Mumbai
National creative director: Abhijit Avasthi
Executive creative director: Sumanto Chattopadhyay
Group creative director: Sukesh Kumar Nayak
Senior creative director: Heeral Akahaury
Associate creative director:Hemal Jhaveri
Creative controller: R Pratheeb
Head - planning: Kawal Shoor
Senior vice president: Shampa Maitra
Vice president: Vivek Verma
Production house: Good Morning Films
Producer: Vikram Kalra
Director: Sashank Chaturvedi