The Work
Campaign India Team
Jun 09, 2017

Weekend Watch: Star Sports speaks Tamil

Star Sports launches its Tamil sports channel with an intriguing film

Star Sports has launched Star Sports 1 Tamil, the country’s first dedicated Tamil sports channel.

Star Sports 1 Tamil will bring fans across Tamil Nadu closer to their favorite sports and heroes. The channel has a calendar of sports, starting with the ICC Champions Trophy 2017, moving into Tamil Nadu Premier League (TNPL 2.0), VIVO Pro Kabaddi Season 5 and Hero ISL.

The minute long digital film highlights traditional beliefs, like the breaking of coconuts or touching the earth, before the beginning of a game. All this is set to some pulsating Tamil folk music.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Ceat Tyres brakes the road rage with Aamir Khan

1 Ceat Tyres brakes the road rage with Aamir Khan

The top 10 shoe brands in Asia-Pacific

2 The top 10 shoe brands in Asia-Pacific

Rashmika Mandanna makes Vicky Kaushal bring back the toing with Macho Sporto

3 Rashmika Mandanna makes Vicky Kaushal bring back the toing with Macho Sporto

Vodafone is the 'most hated' brand in India

4 Vodafone is the 'most hated' brand in India

Unacademy showcases bloopers from the IPL, urges children to learn from mistakes

5 Unacademy showcases bloopers from the IPL, urges children to learn from mistakes

Madhuri Dixit asks viewers to stop testing the waters with Aquaguard

6 Madhuri Dixit asks viewers to stop testing the waters with Aquaguard

With high discretionary incomes and no place to spend it, consumers are upgrading: Moët Hennessy India

7 With high discretionary incomes and no place to spend it, consumers are upgrading: Moët Hennessy India

Wavemaker strikes ‘world first’ Amazon Advertising collaboration

8 Wavemaker strikes ‘world first’ Amazon Advertising collaboration

Weekend Fun: The Blue Film Festival

9 Weekend Fun: The Blue Film Festival

Mullen Lintas appoints Sunil Singh Manhas, elevates Nisheeth Srivastava, Saumya Baijal and Sarabjit Singh

10 Mullen Lintas appoints Sunil Singh Manhas, elevates Nisheeth Srivastava, Saumya Baijal and Sarabjit Singh

Related Articles

Star Sports offers Pakistani cricket fans 'Buy 1 Break 1 Free' offer ahead of India-Pakistan T20 game
The Work
4 days ago
Campaign India Team

Star Sports offers Pakistani cricket fans 'Buy 1 ...

Star Sports calls out to fans to 'live the game' ahead of the Men's T20 World Cup
The Work
Sep 23, 2021
Campaign India Team

Star Sports calls out to fans to 'live the game' ...

Star Sports brings Ranveer Singh and Premier League as antidote to 'boring Sunday nights'
The Work
Sep 13, 2021
Campaign India Team

Star Sports brings Ranveer Singh and Premier League ...

Star Sports gets MS Dhoni to tell viewers to tune in to the climax of the IPL 2021
The Work
Aug 23, 2021
Campaign India Team

Star Sports gets MS Dhoni to tell viewers to tune ...

Just Published

Tilt Brand Solutions appoints Michelle Suradkar as COO
Advertising
1 hour ago
Campaign India Team

Tilt Brand Solutions appoints Michelle Suradkar as COO

Moves after a 20-year stint with MullenLowe Lintas Group

Gaurav Singh joins Hashtag Orange as chief growth officer
Advertising
1 hour ago
Campaign India Team

Gaurav Singh joins Hashtag Orange as chief growth ...

Moves from Telenor

Publicis' return to growth above pre-pandemic levels accelerates in Q3
Advertising
2 hours ago
Gideon Spanier

Publicis' return to growth above pre-pandemic ...

Revenues grew 5% against 2019, fuelling a rise in its share price

Arthur Sadoun on growing again, talent, pitches and BBH shake-up
Advertising
2 hours ago
Gideon Spanier

Arthur Sadoun on growing again, talent, pitches and ...

Publicis CEO spoke to Campaign on how attracting and retaining talent in the coming months "will be paramount"