The Times of India Group and Dainik Bhaskar have partnered to take on fake news with its initiative titled Kaun Banega, Kaun Banayega.
This initiative consists of a series of films conceptualised by Jack in the Box Worldwide featuring Cyrus Broacha. The series consists of seven videos.
Sivakumar Sundaram, president – revenue, BCCL, said, “Fake news is a modern-day malaise brought on by social media. It ranges from the silly to grave ‘forwards’ having repercussions that affect the social, economic and cultural fabric of nations. As gatekeepers of the truth and as a leading newspaper company, The Times of India takes on the responsibility of educating people on the need to follow real news and not forwards. This is being done in an engaging and humorous manner through a series of films titled, Kaun Banega, Kaun Banayega. We are happy to partner with the Dainik Bhaskar Group to jointly drive this initiative.”
Girish Agarwal, promoter – director , Dainik Bhaskar Group, said, “Sharing a common responsibility, two of the largest media houses in the country have decided to come together to spread awareness on the menace of fake news. We will continue to work together on this issue and others of citizen and national importance.”
Axon Alex, managing partner, Jack in the Box Worldwide, said, “Fake news perpetuated through forwards is more dangerous than ever before today. While the problem is being talked about aplenty in a serious tone, we deliberately took another approach to drive the relevance and importance of the printed newspaper in delivering truth. We wanted to shine the spotlight on regular people using the quiz show format where such forwards are the last thing you should rely on and those who do, look very silly to both the host Cyrus Broacha and the viewer. The question at the end of every film - 'Where do you get your news from?' is for the viewer to introspect on. Their answer decides if they are just as silly or well informed."