Take a leaf out of a lion's book this weekend and spend the weekend relaxing.
Lions, say Ikea, spend up to 18 hours a day relaxing, so what better animal to demonstrate the brand's commitment to creating spaces for weary parents to unwind in?
The film parodies a wildlife documentary to explain how lions spring to life once fully recuperated. In this case, the king of the jungle turns out to be a dad in costume preparing for his child’s party.
The campaign aims to highlight the importance of reclaiming the living room as the place in the home to relax and recharge.
(This article first appeared on CampaignLive.co.uk)