The Work
Campaign Staff
Apr 23, 2018

Ikea brings home the trendy ghosts

Watch the film by Mother, London here

Watch the film by Mother, London here

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

5 Can sound make you taste spice? 7UP thinks so

India 2030: Middle class majority to fuel shift to experience-led spending

6 India 2030: Middle class majority to fuel shift to experience-led spending

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

IPL ads: High stakes, low recall, and smarter plays

8 IPL ads: High stakes, low recall, and smarter plays

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

Can BHIM’s emotional pivot win the trust battle in digital payments?

10 Can BHIM’s emotional pivot win the trust battle in digital payments?

Related Articles

IKEA’s ad proclaims that closets are for clothes, not people
Advertising
Jun 27, 2024
Campaign India Team

IKEA’s ad proclaims that closets are for clothes, ...

Ikea transforms household chaos into organised harmony
Advertising
Feb 08, 2024
Campaign India Team

Ikea transforms household chaos into organised harmony

Rapid fire with Ikea's Anna Ohlin
Marketing
Dec 21, 2023
Campaign India Team

Rapid fire with Ikea's Anna Ohlin

Weekend Watch: Ikea
The Work
Jul 14, 2017
Campaign Staff

Weekend Watch: Ikea

Just Published

Amazon unveils first brand overhaul in 25 years, led by Koto
Advertising
13 hours ago
Staff Reporters

Amazon unveils first brand overhaul in 25 years, ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Cheil India restructures as Cheil SWA Group
Advertising
14 hours ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
16 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
18 hours ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.