Campaign Staff
Apr 23, 2018

Ikea brings home the trendy ghosts

Watch the film by Mother, London here

A gang of stylish ghosts gatecrashes a dull house party in an Ikea campaign encouraging people to express their personalities at home.
 
The brand wants people to be a "maverick with fabric" and use Ikea textiles to transform their home life. Laurent Tiersen, Ikea’s UK and Ireland marketing manager, called "Ghosts" one of his favourite campaigns because it is a "perfect metaphor" of self-expression at home.
 
The work was created by Mother London and directed by Dougal Wilson, the masterful director behind many of John Lewis’ Christmas ads and Ikea’s 2015 "T-shirts" spot about garments that make a long journey home as if they are birds. The campaign will include an online personality test matching people with Ikea fabrics and a partnership with a Savile Row tailor who will make suits from the retailer's textiles. 
 
(This article was first published in www.campaignlive.co.uk)
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Images from the IAA Leadership Awards 2021

The IAA Leadership Awards were announced on 24 September in Mumbai. Here are images from the event which saw Anil Kapoor, Bobby Pawar, Nandini Dias, NP Singh, and Raj Nayak among the winners

1 day ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

1 day ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

1 day ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract