Campaign India Team
Aug 24, 2013

Weekend Fun: Nike’s ‘Just do it’ turns 25; asks users to look for ‘possibilities’

WATCH the ad film created by Wieden + Kennedy Portland here along with some other ‘Just do it’ campaigns over the past 25 years

Nike has rolled out its latest global campaign to celebrate 25 years of its ‘Just do it’ thought. The new campaign, titled, ‘possibilities’, looks to take ‘Just Do It’ to the action stage as it enables  consumers to participate in challenges through the Nike+ digital ecosystem.
 
Through the film, created by Wieden + Kennedy Portland, Nike is looking to inspire viewers to push their limits and strive to reach new goals, symbolised by the opening line of the film, ‘If you can run a mile, run a race, run a marathon, outrun a movie star.’  A series of different challenges and scenarios emerge which urge viewers to challenge athletes like Serena Williams, LeBron James, Gerard Piquet and Andre Ward.
 
On this campaign, Davide Grasso, global chief marketing officer, Nike, said, "For 25 years, we’ve been inspiring people to Just Do It. With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”
 
Here are some of our picks from Nike's work over the years.
 
2012
 

2007
 

 
1998
 

 
2010

 
2011
 

 
2011 Cricket World Cup
 

 
 
2007
 

 
 2008
 

 
2012
 

 
Source:
Campaign India