WATCH the ad film created by Wieden + Kennedy Portland here along with some other ‘Just do it’ campaigns over the past 25 years
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A pep talk for creatives in the age of authoritarianism.
Most people are not reading through 50-page sustainability reports. That’s where creativity comes in.
Hero MotoCorp’s Destini 125 campaign borrows the director’s big-screen flair, positioning the scooter as a futuristic yantra built for aspirational riders.
Linear TV is narrowing but sharpening, with live sport, reality shows and cultural tentpoles driving attention, co-viewing and media planning resets.