Wondrlab appoints Mandar Sawant and Sherwin Mascarenhas as content directors

Sawant moves from The Glitch, while Mascarenhas was with Publicis Groupe

Apr 27, 2022 05:18:00 AM | Article | Campaign India Team

Wondrlab has announced the appointment of Mandar Sawant and Sherwin Mascarenhas as content directors. Sawant moves from the Glitch where he was creative director - brand strategy, while Mascarenhas was associate creative director at Publicis Groupe.
Amit Akali, CCO and co-founder, Wondrlab, said, “At Wondrlab we’ve always had truly integrated teams - people with digital and social expertise, working in the same team with people from mainline backgrounds. The mandates handled by them will be digital, social, and in most cases, entire integrated mandates, but it’s one team that delivers the best solution across platforms and mediums."
He added, "Our intention is to do the very best social, digital work in the industry. Both Sherwin and Mandar, have done some cutting-edge, award-winning work for brands like 5-Star and Samsung. They’ve further brought in some exciting, young digital talent with them. We’re looking forward to them pushing the creative envelope at Wondrlab. “
In a career spanning 11 years, Sawant has also worked with Cheil, Hakuhodo, Contract and Ogilvy among others.
He said, “I’m stoked to be a part of the Wondrlab WYP squad. The goal is to push the envelope in creativity and do more innovative and digitally clutter-breaking work for brands. It’s also a great opportunity to work under the mentorship of an inspiring creative leader like Amit Akali.”
Mascarenhas previously worked with Akali and What's Your Problem Brand Solutions briefly in 2016. He has also had stints with Bajaj FinServ and Ogilvy.
He said, “As a digital-first thinker, joining WYP WondrLab is an amazing opportunity to work with people and brands who truly think platform first. It's also great to work with an inspirational mentor like Amit Akali again."