Volvo's FMX truck is the toughest they've ever built and so the brand is demonstrating its durability by letting a child rag one around an obstacle course.
Forsman & Bodenfors created the spot, in which a child is handed a remote control that drives a full-sized FMX truck and then let loose to drive it as she sees fit around a closed-off area. The online ad follows a series of tests, the most famous of which showed Jean-Claude Van Damme performing an acrobatic feat as Enya played in the background.
Credits
Brand: Volvo Trucks
Agency: Forsman & Bodenfors
Account director: Cilla Pegelow
Account managers: Anneli Kjellander, Britta Malmberg
Art directors: Sophia Lindholm, Kim Cramer, Anders Eklind
Copywriter: Björn Engström
Designer: Jerry Wass
Planner: Tobias Nordström
Agency producer (film): Alexander Blidner
Agency producer (digital): Peter Gaudiano
Production company: New Land
Producer: Sophie Tamm Christensen
Executive producer: Erik Torell
Post-production: Swiss
Media agency: BeOn
Directors: Megaforce, Charles Brisgand, Leo Berne
Music: Cobrastyle Teddybears
(This article first appeared on CampaignLive.co.uk)
