Volkswagen has rolled out a campaign for the new Vento. The ad film has been conceptualised by DDB Mudra West.
A Vento comes to a halt at a zebra crossing. A young bystander finds the man in the driver’s seat making playful gestures, seemingly to himself. As the car’s journey continues, both the car and the man driving it invite curious looks from various people thanks to his animated behaviour. This continues until we see what’s actually going on. The man has been singing, animatedly, the children’s poem ‘Old MacDonald had a farm’ for the benefit of his young child in the back seat who is enjoying the drive, giggling all the way. The film ends with a voice over and super saying, ‘The New Vento. Feel The Love’.
Rahul Mathew, creative head, DDB Mudra West, said, “Going the family way is often seen as going away from all that’s fun. But actually that’s a choice, not the rule. The new Vento makes sure that it’s a choice you don’t have to make when it comes to your car. And that’s what we tried to capture in the commercial. A man who sees the fun side to the responsibilities of a father.”
Kamal Basu, head – marketing and PR, Volkswagen Passenger Cars, Volkswagen Group Sales India, said, “The Vento has always been among our best received products in the market and with the changes made to the new Vento we wanted to do something unique for this car–line. The DDB Mudra team has worked very well on the brief and the final outcome is fantastic.”
The campaign will straddle print, OOH, digital and ‘other interactive initiatives’, informed an official statement.
Creative agency: DDB Mudra West
Chairman and Chief creative officer: Sonal Dabral
President, DDB Mudra West: Rajiv Sabnis
National head planning: Aditya Kanthy
Creative: Rahul Mathew, Ashish Phatak, Sanket Wadwalkar, Godwin Dmello, Prasad Patil, Shivani Singh, Yorham D’souza, Lavina Shahani
Account management team: AnuragTandon, Rakesh Varma, Aaron D’souza, Rewis D’souza
Strategic planning team: Mou Roy, Deboleena Chatterjee, Pritesh Mukherjee
Films team: Vishal Sane, Vishal Agarwala