Vodafone India has announced the launch of 'SuperNet', which is billed as a 'seamless network experience' for voice and data.
Drawing attention to the launch is the brand's mascot from its early days in India, the pug. In a throwback to the early films featuring the pug, the current campaign features a little boy with the pug in three 15-seconders conceptualised by Oglvy & Mather.
In one of the films (above), the boy and pug are engaged in a painting session. The boy paints 'SuperNet 4G' on the wall, before the duo add their hand-prints to the work. The film ends introducing Vodafone SuperNet 4G, pitching it as the 'World's largest 4G Network' and inviting customers to to upgrade to it.
The other films also follow the announcer format, in different scenarios.
Siddharth Banerjee, national head, brand communication and insights, Vodafone India, said, "We are delighted to bring back our much loved mascot ‘Cheeka’ the pug. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Our communication strategy for this launch was to highlight the benefits of our seamless network and service experience and who better to announce it than ‘Cheeka’ the pug!"