Vistara has roped in Bollywood actor Deepika Padukone as its brand ambassador and launched its first TVC. The film has been conceptualised by Mullen Lintas. The film looks to build on the brand's promise of 'Fly the new feeling'.
It opens with Padukone at an airport. She spots her flight through the glass and walks close, staring at it. The film cuts to a small girl doing the same. With interspersed visuals of the two going about their flight, it urges viewers to 'Fly the new feeling', showing Padukone feeling the same excitement as the young flier, when flying Vistara. The moments captured allow the airline to showcase the hospitality, in-flight entertainment and comfort. The film ends with Padukone saying, 'Flying. It just feels new again with Vistara'.
Phee Teik Yeoh, CEO, Vistara, said, “From the beginning, Vistara has aimed to transform the flying experience and bring back the joy of air travel. We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, Mr. JRD Tata, and Singapore Airlines."
The campaign went on air on 22 August 2016. Prior to this, a teaser #WhichStar was run across social platforms. With visuals of the young girl, users were asked to guess which star has been roped in as brand ambassador.
The campaign will straddle TV, cinema, digital print outdoor and airports.