Campaign India Team
Aug 22, 2016

Vistara shows Padukone rediscovering the joy of flying, promises 'the new feeling'

Watch the ad film conceptualised by Mullen Lintas

Vistara has roped in Bollywood actor Deepika Padukone as its brand ambassador and launched its first TVC. The film has been conceptualised by Mullen Lintas. The film looks to build on the brand's promise of 'Fly the new feeling'. 
It opens with Padukone at an airport. She spots her flight through the glass and walks close, staring at it. The film cuts to a small girl doing the same. With interspersed visuals of the two going about their flight, it urges viewers to 'Fly the new feeling', showing Padukone feeling the same excitement as the young flier, when flying Vistara. The moments captured allow the airline to showcase the hospitality, in-flight entertainment and comfort. The film ends with Padukone saying, 'Flying. It just feels new again with Vistara'. 
Phee Teik Yeoh, CEO, Vistara, said, “From the beginning, Vistara has aimed to transform the flying experience and bring back the joy of air travel. We believe the journey should be as enjoyable as the destination. Our new brand campaign with Deepika Padukone highlights the unique feeling of flying Vistara. Through this campaign, she has brought to life the special spark of happiness that people feel when they fly with Vistara, the airline that is proud to carry the remarkable heritage of Tata group, Mr. JRD Tata, and Singapore Airlines."
The campaign went on air on 22 August 2016. Prior to this, a teaser #WhichStar was run across social platforms. With visuals of the young girl, users were asked to guess which star has been roped in as brand ambassador. 
The campaign will straddle TV, cinema, digital print  outdoor and airports.
Campaign India

Related Articles

Just Published

3 hours ago

Burson makes a bright entry globally, reveals new ...

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

12 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

12 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

12 hours ago

Mira Kapoor seeks to spark honest conversations for ...

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.