Campaign India Team
Dec 01, 2017

Visa looks to crowdsource #ReimaginingIndia, as it aims to #ReimaginePayments

Watch the film conceptualised by BBDO India here

Visa has rolled out a campaign titled '#ReimagineIndia' that has been conceptualised by BBDO India. 
 
Through this campaign, Visa is looking to viewers to share their stories about how they '#ReimagineIndia' and simultaneously reveal how the brand is reimagining payments. 
 
The film depicts how citizens of the country see things differently with shots of street performers, an athlete working out in the open and a 'silent garba' party among others. Within these scenes are shots of seamless payments shown using Visa. The film ends with a message 'You Reimagine India. We Reimagine Payments.'
 
The film was published on YouTube on 1 December 2017.
 
CREDITS
 
Client: Visa
Agency: BBDO India
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Women Leading Change 2024 shortlist revealed

See the women and companies shortlisted for the eighth annual awards. The winners will be announced at a live presentation on May14th at Marina Bay Sands.

2 days ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

2 days ago

Hideous Luxury unpacks the weight of "emotional ...

The film is equal parts visually-striking and bizarre, as it tackles the idea of carrying burdens both literally and metaphorically.

2 days ago

Goafest 2024 and ABBY Awards to be held in Mumbai ...

The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.