Campaign India Team
Dec 01, 2017

Visa looks to crowdsource #ReimaginingIndia, as it aims to #ReimaginePayments

Watch the film conceptualised by BBDO India here

Visa has rolled out a campaign titled '#ReimagineIndia' that has been conceptualised by BBDO India. 
 
Through this campaign, Visa is looking to viewers to share their stories about how they '#ReimagineIndia' and simultaneously reveal how the brand is reimagining payments. 
 
The film depicts how citizens of the country see things differently with shots of street performers, an athlete working out in the open and a 'silent garba' party among others. Within these scenes are shots of seamless payments shown using Visa. The film ends with a message 'You Reimagine India. We Reimagine Payments.'
 
The film was published on YouTube on 1 December 2017.
 
CREDITS
 
Client: Visa
Agency: BBDO India
 
 
Source:
Campaign India

Related Articles

Just Published

1 hour ago

Fooling with flair: Brands indulge in playful ...

From real offers to plain pranks, Indian brands employed harmless humour to engage consumers with an April Fool twist.

2 hours ago

A tale of two campaigns: Borrowing from the past ...

It is easy to get trapped in nostalgia. But Famous Innovations’ creative head cautions that brands and agencies need to maintain a fine line between cultural tribute and creative redundancy.

2 hours ago

65% IPL enthusiasts recall campaigns backed by ...

59% IPL fans engage with influencers, and 14% buy products based on recommendations from those with long-term brand partnerships, finds iCubesWire IPL survey.

3 hours ago

Heineken appoints WPP for global shopper and ...

Heineken, Heineken 0.0, and Heineken Silver are covered under the deal's scope.