Video: “The upside in digital is tremendous,” says Nestle’s Pete Blackshaw

Pete Blackshaw, global head of digital and social media, Nestle

Feb 25, 2012 12:16:00 AM | Video | Radhika Joshi

Pete Blackshaw, global head of digital and social media, Nestle, caught up with Campaign India for a one-on-one interaction.

Watch what he had to say on questions like why digital is still a scary word for most of those involved in practising it; how important is creativity in digital; and what is the best way of connecting with consumers in today's super connected world.