Pete Blackshaw, global head of digital and social media, Nestle
Pete Blackshaw, global head of digital and social media, Nestle, caught up with Campaign India for a one-on-one interaction.
Watch what he had to say on questions like why digital is still a scary word for most of those involved in practising it; how important is creativity in digital; and what is the best way of connecting with consumers in today's super connected world.
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