Video: “The upside in digital is tremendous,” says Nestle’s Pete Blackshaw

Pete Blackshaw, global head of digital and social media, Nestle

wide player in 16:9 format. Used on article page for Campaign.

Pete Blackshaw, global head of digital and social media, Nestle, caught up with Campaign India for a one-on-one interaction.

Watch what he had to say on questions like why digital is still a scary word for most of those involved in practising it; how important is creativity in digital; and what is the best way of connecting with consumers in today's super connected world. 

Source:
Campaign India