Advertising
Bindu Nair Maitra
Oct 25, 2010

Video: SMG’s Laura Desmond on the strategic value that media agencies bring to the table

Second part of our video interview series with Laura Desmond, CEO, Starcom MediaVest Group

In the second part of our interview with Laura Desmond, CEO, Starcom MediaVest Group, Campaign India’s Bindu Nair Maitra spoke to the agency chief on whether media agencies in general and Starcom MediaVest Group in particular have been able to demonstrate the strategic value of what they create for the brands that they work on.

Watch the interview here.

On the whole, how far have media agencies been able to demonstrate the strategic value that they bring to their brands? 

How far has Starcom MediaVest Group been successful in demonstrating the strategic value they bring to the table apart from the traditional media buying business? 

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

WPP brings in McKinsey to advise on strategic review

4 WPP brings in McKinsey to advise on strategic review

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

9 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

10 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Related Articles

CCI raids raise questions on advertising ethics in India
Advertising
Mar 20, 2025
Vinita Bhatia

CCI raids raise questions on advertising ethics in ...

A view from the top: Laura Desmond
Media
May 17, 2013
Laura Desmond

A view from the top: Laura Desmond

MiQ Sigma wants to make media chaos marketable
Advertising
Jun 24, 2025
Vinita Bhatia

MiQ Sigma wants to make media chaos marketable

WhatsApp officially introduces ads in updates tab
Media
Jun 17, 2025
Matthew Keegan

WhatsApp officially introduces ads in updates tab

Just Published

Little celebrates Children’s Day with 1001 tunes for the little ones!
Marketing
21 hours ago
Campaign India

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.

OpenAI launches ChatGPT 5.1; here is how it is set to benefit brands
Digital
1 day ago
Campaign India

OpenAI launches ChatGPT 5.1; here is how it is set ...

OpenAI launched today its latest upgrade to its language model GPT-5 with GPT 5.1 Instant and GPT 5.1 Thinking. These upgrades are focussed on increased intelligence, improved instruction following, and a more conversational style. The update is rolling out gradually, starting with paid users.

Eternal’s Deepinder Goyal made two big announcements but it is not about Zomato or Blinkit; here is what all is next
Advertising
1 day ago
Campaign India

Eternal’s Deepinder Goyal made two big announcements...

Zomato founder and CEO Deepinder Goyal is on an investment expansion spree. In the last 24 hours, Goyal has shared updates on two of his most exciting projects that are not Zomato and Blinkit. Yes you heard that right, Goyal was not talking about his plans for Eternal, the everything food and delivery company, but his two new ventures—LAT Aerospace and Continue Research.

What is MrBeast’s latest Beast Land, a theme park in the heart of Saudi Arabia?
Marketing
1 day ago
Campaign India

What is MrBeast’s latest Beast Land, a theme park ...

Famous YouTuber and content creator James Donaldson popularly known as MrBeast has unveiled today his own theme park called Beast Land in Saudi Arabia. This announcement comes as a part of the kingdom's major push to become a global entertainment hub.