Campaign India Team
Feb 03, 2014

IAA Debates Chennai: Verdict - ‘There will be no real consumer connect, unless advertising is created specially for each South market’

The event hosted on 31 January featured Senthil Kumar and Madhukar Sabnavis taking on KV Sridhar and Shaleen Sharma, moderated by Latha Menon

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

12 hours ago

Bisleri International partners with Tata Women’s ...

As the official beverage partner, the brand will support the tournament through on-ground and fan-focused initiatives.

13 hours ago

Ethnix by Raymond and Shaadi.com partner with MOMS ...

A new outdoor collaboration brings together Ethnix by Raymond and Shaadi.com through a high-visibility installation.

19 hours ago

India’s quick commerce surge exposes a discipline ...

Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.

19 hours ago

Does India need aspirational masculinity?

As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.