Campaign India Team
Feb 07, 2024

Usha empowers a tailor to sew creativity with confidence

Watch the film conceptualised in-house here

Usha has rolled out a campaign to highlight the offerings of its domestic industrial sewing machines to cater to the never-ending demands of contemporary consumers. 
Conceptualised in-house, the film centres on a seasoned tailor and his apprentice as they tackle the intricate demands of a discerning client. A young girl enthusiastically shares her specifications for two-party outfits with a tight four-day deadline. When she anxiously inquires about the completion time, the tailor responds with assurance, relying on the dependable Usha Sewing Machine to deliver punctually.
The campaign was rolled out on YouTube on 2 February. 
Client: Usha 
Production: Illusionist Films
Campaign India

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