Campaign India Team
Oct 13, 2021

Users bank on AU Small Finance Bank this festive season

Watch the films conceptualised by Idea Smith here

AU Small Finance Bank has rolled out a campaign titled ‘Badlaav Humse Hai’, (the change is with us) to showcase its AU Shopping Dhamaka for the festive season.  Conceptualised by Idea Smith, the films aim to position the brand as one that can that helps the user be stress-free financially at the time of spending. 
The three films showcase different scenarios with regard to electronics shopping, dining and travel. 
In the first film, a kid is seen playing a game on his mobile phone at the dinner table. He accidentally drops his phone in a bowl full of soup and anxiously stares at his father to get his reaction. However, the father just laughs at the situation, without a worry. 
The second film showcases a party going on at home. The delivery man arrives with a stack of pizza boxes and hands over the bill to the family man. The bill is lengthy and more than two delivery guys show up with more boxes of pizza. The man happily pays, using his AU Bank credit card.
In the last film, the mom and son both dress up in the costumes of the domestic destinations they want to travel to, in hopes of convincing the father to take them there. When they get no reaction form him, they’re both upset. However, the father stands up in a costume of the royal guard, indicating their next trip to the UK. 

Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 day ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

1 day ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

1 day ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

1 day ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.