AU Small Finance Bank appoints iProspect to handle digital

iProspect has won the digital mandate for AU Small Finance Bank following a multi-agency pitch.

 

The mandate includes performance and branding campaigns. The agency will utilise its proprietary tools and solutions to help the bank achieve its digital marketing objectives.

 

Uttam Tibrewal, executive director, AU Small Finance Bank, said, “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”

 

Rubeena Singh, CEO, iProspect India, said, “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of brand, tech, media and communication.”