Campaign India Team
Jun 30, 2020

Unilever Nepal looks to get rid of stigma associated with migrant workers with a poem

Watch the film conceptualised by Outreach Nepal here

Unilever Nepal has issued a public service message in partnership with UNICEF as it looks to change the perception of migrant workers in the country.
 
Since the implementation of the global lockdown due to Covid-19, many Nepali migrant workers have either lost their jobs or have been put on unpaid leave which has led to them wanting to return home. But, the return of the workers and their family members has been met by a stigma surrounding them.
 
Conceptualised by Outreach, Unilever has rolled out #HamroNamaste, a campaign with the mission to make people wake up to their humane side in their behavior. It features Nepali actor Rajesh Hamal. 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Gozoop Group elevates Amyn Ghadiali to India ...

He will spearhead the agency's initiatives across its digital vertical, GZ Creative Digital, overseeing revenue management and campaigns in addition to driving integrated business operations.

1 day ago

Paris 2024: Pressure is on brands to produce in big ...

From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.

1 day ago

The Sleep Company earmarks nearly INR 80-85 crore ...

Eyeballing INR 1000 crore revenue within three years, the comfort-tech brand has allocated nearly one-third of its expenditure towards brand building.

1 day ago

Criteo collaborates with Microsoft Advertising to ...

This expanded relationship is intended to help address fragmentation in the fast-growing retail media landscape.