Titan Eyeplus looks to 'Live the new' with a frame for different occasions

Titan Eyeplus, an optical retail brand, has revealed a new brand thought, 'Live the new'. To communicate the same, a TVC has been released. The film has been conceptualised by Ogilvy & Mather. 

 

The film shows three different individuals in different settings – a lady at a bar, a man at a basketball court and another man at a cafe. Each of them are shown talking, as if they're talking to their dates. As the film progresses, it's shown that they are by themselves. It's then revealed that the trio were talking to their respective frames from Titan Eyeplus. The film ends with the voice over introducing the new brand thought, 'Live the new'. 

 

Vandana Bhalla, marketing head and design – eyewear division, said, “Titan Eyeplus is at the helm of an exciting new journey, which is driven by the insight that consumers today lead dynamic and experimental lives. They are constantly on the look-out for brands and products which reflect their lifestyle. The new brand campaign with new products and a refreshed retail experience are part of our strategy to cater to consumers who are constantly looking for new experiences.”

 

Credits:

 

Client: Titan Eyeplus

Creative agency: Ogilvy & Mather, Bengaluru

Executive creative director: Mahesh Gharat

Creative director: Sangeetha Sampath

Head of advertising and SVP: Tithi Ghosh

Vice president: Deepanker Mukherji

Account management: Sandra Patrao, Elizabeth Joseph

Strategy and planning: Abigail Dias