Titan Eyeplus, an optical retail brand, has revealed a new brand thought, 'Live the new'. To communicate the same, a TVC has been released. The film has been conceptualised by Ogilvy & Mather.
The film shows three different individuals in different settings – a lady at a bar, a man at a basketball court and another man at a cafe. Each of them are shown talking, as if they're talking to their dates. As the film progresses, it's shown that they are by themselves. It's then revealed that the trio were talking to their respective frames from Titan Eyeplus. The film ends with the voice over introducing the new brand thought, 'Live the new'.
Vandana Bhalla, marketing head and design – eyewear division, said, “Titan Eyeplus is at the helm of an exciting new journey, which is driven by the insight that consumers today lead dynamic and experimental lives. They are constantly on the look-out for brands and products which reflect their lifestyle. The new brand campaign with new products and a refreshed retail experience are part of our strategy to cater to consumers who are constantly looking for new experiences.”
Client: Titan Eyeplus
Creative agency: Ogilvy & Mather, Bengaluru
Executive creative director: Mahesh Gharat
Creative director: Sangeetha Sampath
Head of advertising and SVP: Tithi Ghosh
Vice president: Deepanker Mukherji
Account management: Sandra Patrao, Elizabeth Joseph
Strategy and planning: Abigail Dias
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Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team