Campaign India Team
Aug 25, 2015

The Indian Express urges readers to question the answers

Watch the ad film conceptualised by Creativeland Asia here

The Indian Express has launched two more films as part of its ‘Indian Intelligent’ brand campaign which has been conceptualised by Creativeland Asia. 
A film (above) features a politician stepping out of his car and greeting the public. Where he expects his greeting to be reciprocated, he sees a young child raising an arm with a pointed finger, seeking to ask a question. The rest of the gathering follows suit. He beats a quick retreat as the film ends with a super reading, 'Question the answers. The Indian Express. For the Indian Intelligent’.

Another film in the series is set in a boxing ring. It opens as two boxers are separated as a round of intense fighting ends. The players are being attended to as they fall back into their respective corners of the ring. A gong is sounded and the players come face to face for what looks like another bout. From boxing, the game shifts to a chess face-off between the two with both parties making considered moves with the aid of a timer. As the game ends, the audience applauds and the film ends with a super, 'Raise the standard of an argument. The Indian Express. For the Indian Intelligent’.
Client: The Indian Express
Creative agency: Creativeland Asia
Campaign India