The Indian Express has launched two more films as part of its ‘Indian Intelligent’ brand campaign which has been conceptualised by Creativeland Asia.
A film (above) features a politician stepping out of his car and greeting the public. Where he expects his greeting to be reciprocated, he sees a young child raising an arm with a pointed finger, seeking to ask a question. The rest of the gathering follows suit. He beats a quick retreat as the film ends with a super reading, 'Question the answers. The Indian Express. For the Indian Intelligent’.
Another film in the series is set in a boxing ring. It opens as two boxers are separated as a round of intense fighting ends. The players are being attended to as they fall back into their respective corners of the ring. A gong is sounded and the players come face to face for what looks like another bout. From boxing, the game shifts to a chess face-off between the two with both parties making considered moves with the aid of a timer. As the game ends, the audience applauds and the film ends with a super, 'Raise the standard of an argument. The Indian Express. For the Indian Intelligent’.
Client: The Indian Express
Creative agency: Creativeland Asia
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