TE-A-ME has 'purification plan' for Donald Trump; sends green tea in 'epic mission'

View video of the activation conceptualised by FishEye Creative Solutions

Jul 15, 2016 05:16:00 AM | Video | Campaign India Team

TE-A-ME, a tea company from the house of 70-year-old Madhu Jayanti International headquartered in Kolkata, has rolled out what it labels an 'epic mission'. It has delivered four years’ supply of green tea to American presidential candidate Donald Trump, and wants to get him to drink the tea.

The delivery went from TE-A-ME Teas in Kolkata to Trump Tower, New York. with the message, 'Mr. Trump, it’s never too late to cleanse yourself'. The message was played through a video on the streets of New York, and is doing the rounds online.

FishEye Creative was involved in the conceptualisation and production, while Arm Digital was responsible for strategising and executing the digital leg, informed Sumit Shah, managing director, TE-A-ME Teas.

He said, "TE-A-ME understands the positive power of green tea. We believe that green tea with all its goodness can help Mr. Trump, and in turn benefit his country and the world at large. We therefore prescribe at least three cups a day for Mr. Trump. If he needs more, we’ll be happy to provide."

A dedicated site teafortrump.com has also been created.

Credits:

Creative agency: Fisheye Creative Solutions, Bengaluru

Strategy head: Dave Banerjee

Creative head: Orko Basu

Creative team: Praveen Balachandran, Eldho George

Digital team: Mohith Varkey

Account management: Vinoo Krishnan, Akshay Badrinathan

Director: Littil Swayamp

Produced by: Fisheye Creative Solutions, Bengaluru

Line producer: Doug LeClaire

Editor: Rajarshi Basu