TE-A-ME, a tea company from the house of 70-year-old Madhu Jayanti International headquartered in Kolkata, has rolled out what it labels an 'epic mission'. It has delivered four years’ supply of green tea to American presidential candidate Donald Trump, and wants to get him to drink the tea.
The delivery went from TE-A-ME Teas in Kolkata to Trump Tower, New York. with the message, 'Mr. Trump, it’s never too late to cleanse yourself'. The message was played through a video on the streets of New York, and is doing the rounds online.
FishEye Creative was involved in the conceptualisation and production, while Arm Digital was responsible for strategising and executing the digital leg, informed Sumit Shah, managing director, TE-A-ME Teas.
He said, "TE-A-ME understands the positive power of green tea. We believe that green tea with all its goodness can help Mr. Trump, and in turn benefit his country and the world at large. We therefore prescribe at least three cups a day for Mr. Trump. If he needs more, we’ll be happy to provide."
Creative agency: Fisheye Creative Solutions, Bengaluru
Strategy head: Dave Banerjee
Creative head: Orko Basu
Creative team: Praveen Balachandran, Eldho George
Digital team: Mohith Varkey
Account management: Vinoo Krishnan, Akshay Badrinathan
Director: Littil Swayamp
Produced by: Fisheye Creative Solutions, Bengaluru
Line producer: Doug LeClaire
Editor: Rajarshi Basu
Sound engineer: Varun Taneja
Voices: Ninad Kamat, Shibani Rao
Digital consulting company: ARM Digital Media
Digital strategy: Honey Singh, Ritesh Singh
Digital PR: Ritika Sidhwani, Happy Anand
Media: Manas Gulati, Rahul Tiwari
Content marketing and ORM: Ravish Sundriyal
(Updated at 13.15 hrs on 19 July to credit ARM Digital Media for digital activation of the campaign.)