Vinita Bhatia
Apr 04, 2025

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

US President Donald Trump invoked the International Emergency Economic Powers Act of 1977 to roll out global tariffs. Image source: The White House

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

37 minutes ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

39 minutes ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.

45 minutes ago

M&C Saatchi forecasts 'mid-single digit' revenue ...

The Asia-Pacific region, which is predominantly led by Australia, declined by 22.7%, while the Americas fell by 3%.

3 hours ago

CMOs lean on AI, but human ingenuity still holds ground

While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.