In-Depth
Vinita Bhatia
Apr 04, 2025

Tariff tantrums: When trade wars hit ad budgets

US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to brace for budget whiplash.

US President Donald Trump invoked the International Emergency Economic Powers Act of 1977 to roll out global tariffs. Image source: The White House

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