TataSky+, which created the 'Transferkars' family for promoting its Transfer feature, launched another film as part of the campaign soon after.
This film features all the characters of the family who were introduced in the earlier films, and a new character Rahul, a little boy who shows them the way. As the rest of the TV-crazy family fight over the TV remote, the young boy calmly transfers a MasterChef show on his tablet and walks away.
Client: Tata Sky
Creative agency: OgilvyOne
Senior CD: George Kovoor
CD: Anand Gharat
President and country head: Vikram Menon
Production house: Corcoise Films
Director (films): Bhavesh Kapadia