Tata Cliq Luxury celebrates relationships, including those that don't exist anymore

Tata Cliq Luxury has released a film ahead of the festive season. 

 

Conceptualised by Havas Creative Group India, the film is set against the festival period. It shows the story of the bond between a couple that have separated but continue to care for each other because they were an integral part of each other’s lives. They meet each other at a Diwali party and instead of being awkward, have a gift for each other.

 

Mohua Das Gupta, head - brand marketing, Tata Cliq Luxury, said, “Festive season is indeed a time for celebration. At Tata Cliq Luxury, we urge consumers to celebrate relationships which hold a special place in their hearts by expressing their gratitude and appreciation towards people who’ve played a significant role in their life through gifts that define their journey over time. Unlike this fast-paced world we live in, great relationships are built with time and so are the gifts worthy of them. Tata Cliq Luxury provides curated premium and luxury brands across a wide range of categories that are crafted for the unhurried and perfected over time to celebrate special bonds and stories with thoughtful gifting options.”

 

Bobby Pawar, chairman and chief creative officer, Havas Group India, “After the Slow Luxury commercial for Tata Cliq Luxury, we had to carry forward that insight into the gifting season – and ‘relationships built over time’ was the perfect platform to take this proposition forward. But we did not stop there. We wanted to push the work, and we were blessed to have like minded clients who wanted to push the conversation too. Rather than me talking about the work, I think the work speaks for itself.”