Tata Capital Housing Finance Limited (TCHFL), a subsidiary of Tata Capital Limited, has launched its new campaign focusing on the home loan segment. The essence of the campaign originates from a fundamental insight that people have the freedom to truly express themselves, only in their own homes.
The TVC conceptualised by Leo Burnett, shows a girl singing, but is interrupted every time by people around her. This is until she is in the comfort of her own home, where she can uninhibitedly express herself. This is a metaphor of the fact that people have the freedom to do what they want only in their own homes and hence Tata Capital empowers people to experience the joy of such a freedom with their home loans.
According to Govind Sankarnarayanan, director – TCHFL, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital Home Loans assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at Tata Capital Home Loans offer customized home loan solutions that are flexible and tailored to the individual needs of our customers.”
Elaborating on the creative brief, K V Sridhar (popularly known as Pops), national creative director, Leo Burnett, said, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience. The film has succeeded on all parameters.”
Client: Tata Capital Housing Finance Limited
Agency: Leo Burnett