In-Depth
Vinita Bhatia
Jul 22, 2025

New Zealand trades filters for footfalls in India push

With NZ$13.5 million in its kitty, Tourism New Zealand’s new campaign courts India’s 15 million travel-intent audience with precision marketing.

Actors and real-life couple Rajkummar Rao and Patralekhaa with Tourism New Zealand’s regional director for Asia, Gregg Wafelbakker.

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