Tanishq's Diwali campaign looks to show the essence of the festival.
Conceptualised by Lowe Lintas, it showcases the Utsava collection through some beautiful moments exchanged by people across the country through the film.
Deepika Sabharwal Tewari, associate vice president, marketing, jewellery division, Titan Company, said, “The season of Diwali is always a time for celebration, and we at Tanishq are here to celebrate it grandly with the country. We want to highlight the uniqueness of each ethnicity and yet, with different rituals for the season of lights, at the end of the day, we want to show how everyone comes together to celebrate with their loved ones. Each piece of our new collection Utsava shows delicate craftsmanship that brings out the rich heritage and culture that our country has grown in. Whether we are from the North, South, East or West, we all are proud of what our country is made of, and Tanishq is here to highlight just that.”
Hari Krishnan, president (South), Lowe Lintas, said, “Whether it’s rising oil prices or falling rupee, nothing can dampen the spirit of Diwali. ‘Dilwalon ki Diwali’ is a celebration of India’s unbridled festive spirit and a tribute from Tanishq.”
SVP - retail and marketing - jewellery division - Titan: Sandeep Kulhalli
Associate vice president, marketing, jewellery Division - Titan: Deepika Sabharwal Tewari
Senior manager, marketing, jewellery division - Titan: Meghna Khandelwal
Assistant manager, marketing, jewellery division - Titan: Prakhar Vardhan
Assistant manager, marketing, jewellery division - Titan: Rajasekar A.P
Agency: Lowe Lintas
Creative team :Arun Iyer, Ujjwal Kabra. Adarsh Atal, Rangaprasad R
Account management team: Hari Krishnan, Sudhir Rajasekharan, Bhupender Agarwal, Aditi Prabhakar, Vishwanath R
Planning team: Padmapriya M, Dhanya R
Production house: Crazy Few Films
Director: Anupam Mishra