Noise has launched a digital campaign titled 'Listen To The Noise' for its smart wearable portfolio. The film features its newly appointed brand ambassador Taapse Pannu.
Conceptualised by the in-house team, the film aims to encourage consumers to face challenges by listening to their instincts. It showcases Pannu listening to her 'dil ka shor' (heart noise) and not holding onto any limiting beliefs that brings her spirit down.
Amit Khatri, co-founder, Noise, said, “We are immensely elated to launch our first campaign with Taapsee Pannu. She has a one of its kind, high-spirited and fierce persona, which resonates with the core beliefs of Noise. Our synergies are harmonised when it comes to stifling the clouding voices and taking over the challenges to be better than ever. With our campaign featuring Taapsee, our core motive is to inspire noisemakers that obstructions can never stop you if you listen to your instincts and follow your heart even if you are surrounded by several repulsive voices. We have always advocated the importance of listening to your ‘dil ka shor’, and to do so Taapsee.”