Sunfeast Dark Fantasy gets Brodha V to rap for Vanilla Fills

Watch the film conceptualised by Brodha V here

Sep 26, 2022 09:50:00 AM | Video | Campaign India Team

Sunfeast Dark Fantasy has rolled out a campaign titled 'grow up, grow up' featuring rapper Brodha V for its newly launched Vanilla Fills. 
 
Conceptualised by Brodha V, the film showcases the rapper asking young adults to be open to new experiences. The rapper attempts to convey the message of growing out of childhood patterns and proposes that they should upgrade their taste buds to more mature flavours like the Vanilla Fills. 
 
Ali Harris Shere, chief operating officer, biscuits and cakes cluster, foods division, ITC, said, “We are thrilled to be launching a rap song for our Sunfeast Dark Fantasy Vanilla Fills campaign with rapper Brodha V, and we're convinced that our younger audience will appreciate it. Vanilla Fills was launched with the purpose to upgrade the regular crème biscuit category with a superior centre-filled experience. The cookie is filled with rich molten vanilla crème inside a dark crunchy choco shell, raising the bar on traditional crème biscuits. Dark Fantasy Vanilla Fills is a manifestation of our continued efforts to provide exciting new experiences to the new age consumers. With the launch of the rap song, we aim to dial up the appeal for Dark Fantasy Vanilla Fills - the new age crème biscuits for grown-ups among its consumers."