Advertising The Work
Campaign India Team
Oct 03, 2024

Strumming the strings of change, Aditya Birla Group pays a musical tribute to Mahatma Gandhi

The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.

The campaign recreates Gandhi's favourite bhajan through five musical instruments, using materials produced by the company, and representing different regions of India.

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