Standard Chartered warms up for Mumbai Marathon, says #RunForAReason

Standard Chartered has rolled out a digital campaign themed '#RunForAReason' as it builds up to the Mumbai Marathon to be hosted on 17 January 2016. The digital campaign has been conceptualised by IBS, and includes a digital film launched on 3 January.

 

The film features a lady runner in action on the streets of Mumbai. Providing the narrative, she says, "I never stop running. People ask me why. I tell them, 'Come run with me'. I run for the lovely streets and for them who call it home. They run beside me every day, each for his own unique reason. Reasons big and small. Reasons worth running for them all. Some day, I'll run for you too. Together, we'll go all the way. I am Mumbai and I run because I have found my reasons to. It's time you find yours."

 

The film is the first of several legs of the digital campaign that will culminate on 18 January.

 

Credits

 

Client: Standard Chartered

Brand: Standard Chartered Mumbai Marathon

Brand marketing team: Neha Bhujang, TV Narayan

 

Agency: IBS

ECD: Abhishake Das  

Copywriter: Rasesh Patkar 

Art direction: Anish Sundaran 

Visualiser: Shruti Thakkar

Business head: Sabyasachi Mitter

VP: Hemal Bhuptani 

Servicing: Brandon Baptista, Monish Sanghvi

Production house: Overdose Films 

Director/producer: Spandan Banerjee 

DOP: Sunil Pillai