Classplus, a platform that enables teachers and coaching centres to teach online, has signed up Sourav Ganguly as its brand ambassador. The brand has launched a film-led campaign named ‘Mrs. Banerjee’ that aims to be a tribute to tutors. It also highlights the impact they have had on students’ lives.
The film showcases the benefits of adopting a remote learning model through Classplus and the platform’s potential to create a new future for all the educators who want to launch their online teaching. Option Design has conceptualised the campaign.
Mukul Rustagi, co-founder, Classplus said, “We’re thrilled to introduce cricketing legend Sourav Ganguly as the official brand ambassador for Classplus. During his time as captain of India’s cricket team, Sourav proved himself to epitomise everything Classplus stands for – empathy, integrity, taking him ever since, and we couldn’t be happier to have him on board. This ad reminds us of the unexplored paths and building for the future. He’s carried these traits with role tutors and coaches have played in our lives. With Sourav’s association, we look forward to facilitating the shift towards online coaching, and empowering educators to mould many more leaders of tomorrow.”