Simplilearn has rolled out a campaign #JobGuarantee to highlight its upskilling programs that aim to prepare candidates for employment opportunities.
Conceptualised by Bluebot Digital, the films showcase how life is unpredictable and highlights Simplilearn’s #JobGuarantee courses.
The first film, ‘pre-match locker room’, features a team captain telling his players that they can not guarantee anything in life, let alone cricket. Hearing this viewpoint, one of the players responds that nothing can be guaranteed, except the job guarantee programs of Simplilearn.
The second film, ‘mid-match dugout talk’, showcases the team captain asking his batsman why he decided to do a pull shot on the field. The player said he thought it would be a guaranteed sixer, to which the captain said, 'This is cricket, not Simplilearn’s job guaranteed program!' The film ends with the statistics of salary hikes and the job opportunities available after completing the Simplilearn courses.
Mark Moran, chief marketing officer, Simplilearn, said, “Given the success of the previous phase of the #JobGuarantee program, we are thrilled to launch the next leg of the campaign, in line with the 2022 IPL Season fever. We hope that our learners will be able to connect with the latest campaign and want to encourage aspirants to upskill themselves with no worries about finding a job knowing nothing in the world is guaranteed except, of course, Simplilearn’s Job Guarantee programs!”
Moran added, “We understand the stress and questions learners may face around upskilling during their professional lives - Will they find a new job? Will the new skills help them improve in their current role? Given the most common doubts, we want to ease their burden with the #JobGuarantee program that allows aspirants to learn and upgrade their skillset seamlessly, with a guaranteed job in hand upon program completion.”
Carl Savio, CCO, Bluebot Digital, said, “Given how noisy the IPL can be, we wanted to create a campaign that says one thing and says it well. The campaign is built around a fictitious team and the high-pressure, IPL scenarios we all know and love.”