Campaign India Team
Apr 26, 2022

Simplilearn cultivates the spirit of upskilling for a #JobGuarantee

Watch the film conceptualised by Bluebot Digital here

Simplilearn has rolled out a campaign #JobGuarantee to highlight its upskilling programs that aim to prepare candidates for employment opportunities. 
Conceptualised by Bluebot Digital, the films showcase how life is unpredictable and highlights Simplilearn’s #JobGuarantee courses. 
The first film, ‘pre-match locker room’, features a team captain telling his players that they can not guarantee anything in life, let alone cricket. Hearing this viewpoint, one of the players responds that nothing can be guaranteed, except the job guarantee programs of Simplilearn. 
The second film, ‘mid-match dugout talk’, showcases the team captain asking his batsman why he decided to do a pull shot on the field. The player said he thought it would be a guaranteed sixer, to which the captain said, 'This is cricket, not Simplilearn’s job guaranteed program!' The film ends with the statistics of salary hikes and the job opportunities available after completing the Simplilearn courses. 
Mark Moran, chief marketing officer, Simplilearn, said, “Given the success of the previous phase of the #JobGuarantee program, we are thrilled to launch the next leg of the campaign, in line with the 2022 IPL Season fever. We hope that our learners will be able to connect with the latest campaign and want to encourage aspirants to upskill themselves with no worries about finding a job knowing nothing in the world is guaranteed except, of course, Simplilearn’s Job Guarantee programs!”
Moran added, “We understand the stress and questions learners may face around upskilling during their professional lives - Will they find a new job? Will the new skills help them improve in their current role? Given the most common doubts, we want to ease their burden with the #JobGuarantee program that allows aspirants to learn and upgrade their skillset seamlessly, with a guaranteed job in hand upon program completion.” 
Carl Savio, CCO, Bluebot Digital, said, “Given how noisy the IPL can be, we wanted to create a campaign that says one thing and says it well. The campaign is built around a fictitious team and the high-pressure, IPL scenarios we all know and love.” 
Campaign India

Related Articles

Just Published

3 hours ago

Burson makes a bright entry globally, reveals new ...

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

11 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

11 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

12 hours ago

Mira Kapoor seeks to spark honest conversations for ...

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.