Baba Signature, an Indian innerwear brand, has launched a TVC conceptualised by Prachar Communications.
The ad film opens in a Hindi movie-like setting, with goons holding an old man and a damsel in distress captive. Bollywood actor Sonu Sood enters (wearing the vest) to take on the goons. A fight ensues with Sood punching the villains square in the face, wearing a ring that reads ‘Signature’. Sood saves the day and ends up with the impressed damsel in his arms. The film signs off with the line, 'Baba Signature, jamao apna impression’ (Baba Signature, make your impression).
Rajesh Jain, MD, Prachar Communications, said, “Products such as the ‘Signature Vest’ complement our brand ambassador Sonu Sood, signifying the theme of action and fitness."
Murari Todi, managing director, Baba Signature, appreciated the efforts of Sonu Sood, the creative agency, the production house and the director, and remarked, “It seemed as though I was seeing a movie and not an ad film. Very exciting and satisfactory work.”
Brand: Baba Signature
Agency: Prachar Communications
Production house: Earth and Air Films