Roshan Mohan

Why data is leading disruption in the communications industry
Opinion
May 13, 2024
Roshan Mohan

Why data is leading disruption in the communications...

Roshan Mohan of Pepper Communications Group asserts that the days of PR professionals adopting a one-size-fits-all approach in hopes of resonating with the masses are over. Today, survival in the industry hinges on leveraging data.

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