Seagram's 100 Pipers has rolled out a film featuring actor Rahul Khanna.
Conceptualised by Ogilvy, the film looks to spread the message - 'be remembered for good'. It shows Khanna undertake a 'save the ocean' project along with a group of volunteers.
Kartik Mohindra, CMO, Pernod Ricard India, said, “Seagram’s 100 Pipers has always stood for leaving a legacy by making the world a better place. The new campaign looks at the brand’s expression of ‘be remembered for good’ from a fresh creative lens. It also, for the first time, brings on board a face for the brand by associating with accomplished actor Rahul Khanna. We are confident that this campaign will strike a chord with our target audience and inspire more people to devote themselves to a greater good.”
Nitin Srivastava, group creative director, Ogilvy, said, “Lasting goodness outlasts the short lived and the transient. There is the joy of good times and good moments enjoyed together, but what's remembered is acts of goodness with a lasting impact. This simple yet powerful human insight is what powers the communication for 100 Pipers - a brand that has always put the wellbeing of others beyond mere personal gain. This is what lets us 'be remembered for good'.
The campaign went on-air on 26 December on television.