Santoor mom glows this winter with PureGlo

Wipro Enterprises has re-launched Santoor Glycerine bathing bar as Santoor PureGlo bathing bar. Draftfcb-Ulka has created a TVC for the same.

The film features the protagonist, a young lady, skating on a ice-capped mountain, being watched admiringly by another young woman. The latter asks the protagonist the secret to such glowing skin in winter. The film goes on to reveal the benefits of Santoor PureGlo, the secret. In sync with Santoor ads from the past, the protagonist is asked which college she’s in, when her young daughter reveals her life stage.

Dharmesh Shah, creative director, Draftfcb-Ulka, said, “The creative idea is one of surprise. How an admirer is surprised by Santoor woman’s glowing skin even in winter, as winter tends to leave one’s skin dry and dull. Along with this the challenge was to embed it in the core of Santoor, which is the secret of younger looking skin”.

The campaign will straddle TV, print and OOH.

Credits

Agency: Draftfcb-Ulka

National creative director: K.S. Chakravarthy

Creative director: Dharmesh Shah

Creative group head: Nirmala Chenappa

Account management: Jyothi Nambiar, Syed Imran, Dhanya Mohan

Agency producers: Alpa Jobalia, Stanley Christian, Sukirth Rao

Production House: 7 Films

Director (film): Lloyd Baptista

Producer: Ruchi Mehta