Draftfcb-Ulka announces appointment of Delhi planning head

Draftfcb-Ulka has announced the appointment of Anirban Chaudhuri as head of strategic planning for its Delhi operations. He comes in with 18 years of experience across organisations including Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group.

He is currently exploring three areas of interest, informed an agency statement. These are: 'green' advertising, use of technology in developmental communication, and ‘play’ as a technique in developing creative strategy.

Arvind Wable, advisor to the board, Draftfcb-Ulka Group, said “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”

Sanjay Tandon, COO, Draftfcb-Ulka, Delhi, added, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brandwealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

Chaudhuri said, “Draftfcb-Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”