Campaign India Team
Aug 12, 2013

Draftfcb-Ulka announces appointment of Delhi planning head

Anirban Chaudhuri roped in as head of strategic planning

Draftfcb-Ulka announces appointment of Delhi planning head

Draftfcb-Ulka has announced the appointment of Anirban Chaudhuri as head of strategic planning for its Delhi operations. He comes in with 18 years of experience across organisations including Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group.

He is currently exploring three areas of interest, informed an agency statement. These are: 'green' advertising, use of technology in developmental communication, and ‘play’ as a technique in developing creative strategy.

Arvind Wable, advisor to the board, Draftfcb-Ulka Group, said “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”

Sanjay Tandon, COO, Draftfcb-Ulka, Delhi, added, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brandwealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

Chaudhuri said, “Draftfcb-Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Apac Effies 2020: Seven wins from India on day one

The Leo Group bags three (including a Gold); a Bronze each for four agencies from India

13 hours ago

The Advertising Club to refund Abby entrants as ...

Organisation is contemplating rewarding work of two years of work in the coming year

16 hours ago

Universal Society of Hinduism upset by Ikea's ...

Calls for an apology and withdrawal of a 'yoga catalogue' that sells 15 products

17 hours ago

Campaign-Kantar D&I survey shows worsening levels ...

Our annual report is a bleak insight into the frustrations many in the industry still face around gender, race and mental health.