Liqvd Asia has announced the appointment of Dharmesh Shah as national creative director. He moves from FCB Ulka Bengaluru, where he headed creative for the office.
KS Chakravarthy, who was consulting the agency as CCO, exited in April 2016 (story link below).
Arnab Mitra, managing director, Liqvd Asia, said, “I am delighted to welcome Dharmesh on board. Dharmesh has an exceptional and widespread understanding of the creative process and has a genuine yearning to take on larger responsibilities and challenges. He is just the kind of talent that will take Liqvd Asia’s creative product to the next level.”
Shah said, “I am ecstatic to join Liqvd Asia and be part of a team that is so passionate about everything digital. I am looking forward to creating some stimulating work for our clients. The move from traditional to digital has been a natural one for me and now brands too are prioritising their ad spends and realise the immense potential and value digital communications adds to their marketing plans. It is a shift from creating content that is centered around the product/brand to creating good content that has the brand in the backdrop.”
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