Samosa Singh has rolled out its first ad film featuring actor and comedian Sunil Grover.
The film also features the brand's founders, Shikar Singh and Nidhi Singh in quirky avatars.
With an aim to reclaim the rightful place of the humble samosa in the story of Indian snacks, the film captures the essence of the savoury snack, while linking it to the nostalgia of childhood through a light-hearted narrative.
It showcases Grover's comedic timing as he portrays an eccentric business entrepreneur who goes all out to impress a Japanese client by lining up an array of Indian snacks and desserts. The brand's founders Shikar and Nidhi, who make an appearance in the film attired in superhero costumes, aid him in his endeavour, lending a quirky flavour to the proceedings.
Shikar Singh, founder, Samosa Singh, said, “This association is more than simply a marketing campaign; it's a celebration of Samosa Singh's joy, flavour, and originality in every bite. We feel that this collaboration would not only make the audience laugh but also leave a lasting taste and impression, underlining Samosa Singh's dedication to offer delight with crispy, savoury samosa”.
Nidhi Singh, co-founder, Samosa Singh, added “We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special. His wit and charisma perfectly complement the ethos of our brand, and we feel this partnership will appeal to our target audience.”