Rupa Frontline has rolled out two TVCs that have been conceptualised by Scarecrow Communications. The films feature Ranveer Singh and follow the brand's recent logo change.
One ad opens in a gym and show Singh doing different types of exercises on a treadmill with ease while the rest of the people in the gym look on.
The second film shows the actor join a group of children playing football. To the delight of the children, Singh shows them some tricks with the football.
Both the films are set to an 'Aankh Ka Tara' (apple of the eye) song and end with the brand's 'Yeh Aaram Ka Mamla' (This is a case for comfort) message.
Mukesh Agarwal, brand president, Rupa Frontline, said, “We think we’ve done it again. Our last ad with Ranveer Singh broke all the records for the innerwear category receiving a huge viewership within a very short span of time. The new ad has the potential to recreate the magic of the old ad, and entertain and inspire at the same time.”
Arunava Sengupta, founder director, Scarecrow Communications, said, "Rupa Frontline is one of the popular innerwear brands, and with our new campaign we strive to hit it off immediately with our TG. The ad is young, energetic, much entertaining and contemporary, much like the consumers who lead a passionate life full of zeal and energy. Ranveer has done a great job with the ads. You can see him doing some good acrobatic stunts, which are sure to blow your mind. The music is peppy and young, and has the potential to become the next swag anthem for India."
Along with these films the campaign will also straddle print, outdoor and digital.